Inspiring future environmental leaders.

Project

Balboa Park Cultural Partnership (BPCP) was preparing for the 2019 annual Earth Fair, one of the largest free environmental Earth Day celebrations in the world with an annual attendance of 60,000. As part of the celebrations, BPCP wanted to create a fun way to educate young visitors about the importance of protecting the environment.

Approach

When envisioning this project, it was important to create something that could be enjoyed both in the park and at home. After careful consideration, it was decided that we would create an educational coloring book that highlighted the sustainability initiatives in the park.

When deciding on the concept we knew that we needed to find the perfect artist, someone who loved Balboa Park and was environmentally conscious. We enlisted Cristina Byvik, a San Diego artist and illustrator to help bring this project to life.

Result

The “Every Day is Earth Day” Coloring book featured sustainability efforts of the various institutions and museums located in the park, a scavenger hunt for exploring, and a list of tips and ideas on how kids can be more “earth” friendly at home.

It was first distributed during the 2019 Earth Day celebration and later as an ongoing giveaway to visitors and students on school field trips.

Celebrating Earth Day at Home

Due to the Covid-19 pandemic, the park canceled the 2020 in-person Earth Day celebration. BPCP still wanted to do its part to promote and encourage Earth Day celebrations and environmental awareness, albeit from home. Leveraging the coloring book that was created in 2019, the Cultural Partnership began posting individual coloring pages to their social media channels as a way to engage the community and promote Earth Day.

This was later extended to include a coloring contest sponsored by the local utility encouraging community members to post and share their versions of the various coloring pages for a chance to win.

My Role

Art Director

Illustrator Sourcing

Educational Content

Copywriting

Layout and Design

Collaborators

Cristina Byvik